ABOUT CROSS POINT SOLUTIONS
Helping People Make More Confident Financial Decisions
Cross Point Solutions is a financial and protection planning firm focused on helping individuals, families, federal employees, and business owners make more informed long-term decisions with greater clarity and confidence.
From retirement planning and rollover guidance to family protection, business planning, and educational financial support, our approach is centered on helping people better understand their options before making important decisions.
WHO WE SERVE
Who We Work With
Federal Employees
Preparing for retirement, TSP rollover decisions, career transitions, and long-term planning strategies.
Families
Exploring future-focused protection strategies, retirement preparation, and financial stability planning.
Business Owners
Navigating employee support options, business protection planning, and long-term continuity strategies.
Professionals in Transition
Helping individuals better understand their options during layoffs, career shifts, and retirement transitions.
OUR APPROACH
A More Educational Approach to Financial Guidance
Our approach focuses on helping clients feel more informed before making important retirement, protection, rollover, or long-term planning decisions.
Every conversation begins with understanding your situation, priorities, and long-term goals first.
We focus on:
Explaining options clearly
Answering questions honestly
Helping clients avoid costly misunderstandings
Providing practical guidance without pressure
Creating long-term relationships built on trust and clarity
Because informed decisions tend to become more confident decisions.
OUR STORY
How Cross Point Solutions Began
Cross Point Solutions was founded with a simple belief:
People deserve to feel informed, supported, and confident before making important financial and protection decisions.
After years of witnessing the overwhelming nature of retirement planning, rollovers, career transitions, and long-term financial conversations, the vision emerged to create a more educational and people-focused experience. This experience would enable clients to ask questions comfortably, better understand their options, and make decisions with greater clarity rather than under pressure or confusion.
Founded by Zina Smith, a licensed insurance professional and former federal employee, Cross Point Solutions has continued to grow through a network of advisors and professionals serving individuals, families, business owners, and federal employees across the country.
Today, we remain centered on education, transparency, and long-term relationships designed to help clients plan more intentionally for the future.
What Guides Our Work
Clarity
Helping clients better understand their options in practical, straightforward language.
Education
Prioritizing informed guidance before major financial decisions are made.
Integrity
Focusing on recommendations that align with long-term client interests and goals.
Relationships
Building long-term trust through ongoing support, communication, and guidance.
A Team-Focused Experience
Behind every client conversation is a growing network of licensed professionals, advisors, and support team members committed to providing thoughtful guidance and responsive support.
As Cross Point Solutions continues to grow, the focus remains the same:
helping people feel more informed, more supported, and more confident about the financial decisions shaping their future.
Whether someone is preparing for retirement, navigating a transition, planning for their family, or exploring business protection strategies, our goal is to create a more comfortable and educational planning experience from start to finish.
Have Questions About Your Options?
Whether you're exploring retirement planning, rollover guidance, family protection strategies, or business-focused planning support, our team is here to help you better understand your next steps with greater clarity and confidence.
Helping individuals, families, federal employees, and business owners make informed financial and protection decisions with greater confidence.
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